Combank Digital App Redesign

Research & User Insights

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  User Research:

  Extensive studies with diverse banking customers
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  Target Audience:

  All banking customers seeking modern digital experience
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  User Personas:

  Tech-savvy and traditional users requiring accessibility

The redesigned app features simplified navigation, enhanced security, faster transactions, and personalized financial insights to improve customer satisfaction and engagement.

Problem Statement

• Outdated interface causing customer friction
• Complex navigation reducing app adoption rates

Final Outcome & Impact

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  User Satisfaction:

  App rating increased from 3.2 to 4.6 stars
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  Active Users:

  60% increase in daily active users within 6 months